International Business

International lecture week 2019

 

BINUS Business School, the leading business school in Indonesia proudly hosted international lecture week 2019 on 13-15, May this year in several campuses with world-class visiting researchers and professors. The topic for this year was “Enhancing Digital 4.0 Literacy in a Business Environment” and visiting lecturers provided various academic perspective on the new industry 4.0 era environment. There were intensive discussions during the each sessions between lecturers and students.

Dr. Ulrich Anders, Cologne Business School, Germany.

Topic: Digital marketing strategy development 4.0

Date : 14, May, 2019, FX Campus

Associate Professor. Tom Vine, University of Suffolk, United Kingdom.

Topic: Towards a critical understanding of industry 4.0 the IoT(internet of things) and  AI (artificial intelligence)

Date : 15, May, 2019, Alam Sutera Campus

Professor. Dimitrios Buhalis, Bournemouth University, United Kingdom.

Topic: ICT Application in the Tourism Industry

Date : 15, May, 2019, Anggrek Campus

Dr.Gbola Gbadamosi, Bournemouth University, United Kingdom

The role of mobile information technology devices on employee’s work life balance

Date : 13, May, 2019,  JWC Campus

 

Associate Professor. Antonio Ladron de Guevara Martinez

 Market dynamics and the technology life cycle

Date : 16, May, 2019,  JWC Campus