International lecture week 2019
BINUS Business School, the leading business school in Indonesia proudly hosted international lecture week 2019 on 13-15, May this year in several campuses with world-class visiting researchers and professors. The topic for this year was “Enhancing Digital 4.0 Literacy in a Business Environment” and visiting lecturers provided various academic perspective on the new industry 4.0 era environment. There were intensive discussions during the each sessions between lecturers and students.
Dr. Ulrich Anders, Cologne Business School, Germany.
Topic: Digital marketing strategy development 4.0
Date : 14, May, 2019, FX Campus
Associate Professor. Tom Vine, University of Suffolk, United Kingdom.
Topic: Towards a critical understanding of industry 4.0 the IoT(internet of things) and AI (artificial intelligence)
Date : 15, May, 2019, Alam Sutera Campus
Professor. Dimitrios Buhalis, Bournemouth University, United Kingdom.
Topic: ICT Application in the Tourism Industry
Date : 15, May, 2019, Anggrek Campus
Dr.Gbola Gbadamosi, Bournemouth University, United Kingdom
The role of mobile information technology devices on employee’s work life balance
Date : 13, May, 2019, JWC Campus
Associate Professor. Antonio Ladron de Guevara Martinez
Market dynamics and the technology life cycle
Date : 16, May, 2019, JWC Campus