People Innovation Excellence

Andi Nurhikmah Daeng Cora


Andi Nurhikmah Daeng Cora

Ph.D. (Chung Yuan), Master in Mgt (AIM), S.Pd (State Uni of Makassar)
Subject Content Coordinator – International Business
Telephone: +62-21-720-2222
Location: Room 402, 4th floor, JWC Campus, Binus International, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta, Indonesia



Ms Nurhikmah Ola Lairi,S.Pd, M.M., Ph.D is currently a Faculty member at International Business Binus University International Indonesia. Born in Bontorea Gowa Regency Makassar South Sulawesi Indonesia in 1972. Nurhikmah Ola Lairi was a scholar from Asian development Bank. She was awarded full sponsorship from Asian Development Bank for her Master Degree at Asian Institute of Management, Makati City Manila Philippine. Nurhikmah Ola Lairi was founded a new association for the AIM- Asian Development Bank called AIM-ADB students Association. She founded her own business in Indonesia in 2009 namely PT Hikmah Resources Indonesia. The company business are tours and tourism industry and international education networking. She had excellent international link and cooperation with China universities, Taiwan Universities and Japanese universities.

Nurhikmah Ola Lairi, S.Pd,M.M.,Ph.D has been in business industry practice for 21 years. She worked in high level management in hotel industry, tourism industry, Multinational and international companies. She had experiences in Marketing Communication field and Director of Sales and Marketing in hotel industry and She had experiences as Regional in Multinational and international corporations. She decided to start up her business and became entrepreneur of tourism industry and education network. Before Joining Binus, Nurhikmah Ola Lairi,S.Pd, M.M.,Ph.D spent a decade in Taiwan as a Ph.D student and researcher at Chung Yuan Christian University. Her research and teaching interests relate to Tourism industry, hospital management, Foreign Direct Investment, export and import. Her works were published in Business Management Studies- USA, Japan International Conference at Waseda University Japan, and International Journal of Research and Commerce in Management with research on VAR Analysis of exports, Imports and Economic Growth in Indonesia.

She is an expert in international business practice and she combined the excellent experiences in Management and Business for over 20 years into teaching activities. She did great job, business and education as well as research by excellent management time and target oriented. She accomplished her Ph.D in International Trade in Taiwan in 2017.


  • 2013 – 2016: Ph.D at International Trade-Management Study, Chung Yuan Christian University TAIWAN
  • 2006 – 2008: Master in Management of Asian Institute of Management, Makati City-Manila sponsored by   Asian Development Bank ( ADB )
  • 1996 – 1997: Postgraduate Program of   Hasanuddin          University of   Makassar ( World Bank          Scholarship,University Research for Graduate             Education Program) – URGE Program tahun 1996
  • 1992 – 1996: Makassar State University, Business English  Department


Var Analysis of Exports, Imports and the Economic Growth: Evidence of Indonesia.
International Journal of Research In Commerce And Management .2017

Corporate Strategy of Hotel Industry in Bali.
Waseda University Japan. Japan International Conference .2014

The effect of Changes in GDP and Interest Rate on Savings: Panel data Evidence on 6 Asean Countries.
Business and Management Studies ISSN: 2374-5916;E-ISSN:2374-5924, a peer-reviewed, open access journal, published by Redfame Publishing, USA

A Corporate Strategy of Hotel industry in Bali.
Annual Tokyo Business Research Conference 15 – 16 December 2014, Waseda University, Tokyo, Japan ISBN: 978-1-922069-67-2

Bilingual English Teachers’ Pragmatic Use of Discourse Markers + Negotiation for Meaning Strategies in the Context of Computer-Mediated Communication.
The Oriental Chapter of COCOSDA (International Committee for the Coordination and Standardization of Speech Databases and Assessment Techniques)/ CASLRE (Conference on Asian Spoken Language Research and Evaluation) September 10-12, 2014 at Phuket Island, Thailand.

Organizational Experiences

  • 2013 – 2015: Researcher at International Trade Department, Chung Yuan Christian University
  • 2008      : The founder of Asian Development Bank –Asian Institute of Management Student Association
  • 2008 – 2010: Social worker and analyst for women development and empowerment organized by Asian Development Bank ADB- AIM Association
  • 2008-2010: Chairman of Public Relation  of Arts & Music   Association of Indonesia ( ASMINDO)
  • 2008         : Chairman of Asian Development Bank Students Association – AIM ADB Association.


  • 2006: Assistance to oriflamme activities for Motivational Training
  • 2006: Success Sales Leadership
  • 2005: Management Task Design Training by Marcia Vaques, Oriflame International Marketing Advisor
  • 2004: Leadership Essential Training by Kirk Rector- International Consultant and Advisor of Oriflame International Swedish
  • 2002: Helping Employees Deliver Quality Training by Sahid International Hotel Management & Consultant


2012- 2015

International Trade Researchers Team and Lecturer at Chung Yuan Christian University, Republic of China Taiwan

Job Responsibility:

  • Assisting the students in understanding the management aspects through teaching and research studies
  • Delivering the management courses, strategic management topics and research to the students.

2010- 2012

Lecturer         : Lecturer at Sekolah Tinggi Ilmu Ekonomi dan Manajemen Bongaya Makassar

Job Responsibility:

  • Assisting the students in understanding the management aspects throughteaching and research studies
  • Delivering the management courses and strategic management topics

2008- 2012

Company                   : PT HIKMAH RESOURCES INDONESIA

Position                       : Director

Reporting Line          : Board

Job Line                     :

  • Heading the board of directors
  • Conducting the board meetings
  • Conducting performance reviews and appraisals
  • Planning all the future strategies of the company
  • Implementing all the planning of strategies
  • Assigning duties and responsibilities to the heads of departments
  • Fixing the budgets of all the departments
  • Setting goals for the company to achieve
  • Take responsibility of the profits of the company and set targets for them to achieve
  • Do risk assessment for future business prospects
  • Look after all the legal issues of the company
  • Represent the company in the court of law if required
  • Presenting the accounts of the company to the share holders
  • Meeting with clients and future business partners
  • Expanding the business of the company
  • Conducting press conferences on behalf of the company
  • Work closely with the human resources department
  • Solve all employee related problems before they get out of hand
  • Creating a good working environment for the employees
  • Create new business opportunities for the company which align with the mission and vision of the company


Corporate      : Asian Development Bank ADB- Asian Institute of Management of Makati City Manila Association.

Position           : Chairman of the organization of ADB-AIM

Reporting Line: Director


Company                   : Hotel Sahid Group

Position                       : Director of Sales and Marketing Communication

Reporting Line          : General Manager

Job Line                     :

  • Responsible for creating program for mass promotion and program with mass media
  • Responsible for sales target achievement of the team
  • Design strategy for the Sales and Marketing target


Company                   : Hotel Blue Sky Balikpapan

Position                       : Director of Sales and  Marketing Communication

Reporting Line          : General Manager

Job Line                     :

  • Responsible for creating program for mass promotion and program with mass media
  • Responsible for sales target achievement of the team
  • Design strategy for the Sales and Marketing target


Company                   : Oriflame

Position                       : Area Sales Manager

Reporting Line          : Country Manger

Job Line         :       

  • Motivator and product presenter
  • Responsible for the branch operation
  • Handling the sales training for the sales team/consultant
  • Responsible for sales target achievement of the sales team
  • Coordinate the sales target of the company to the sales consultant


Company                   : Sulawesi Travel

Position                       : Director of Sales & Marketing

Reporting Line          : General Manager

Job Line                     :

  • Coordinate Sales Manager, Public Relation Manager and Sales and Marketing Department
  • Responsible for sales target achievement of the team
  • Design strategy for the company target


Company                   : Hotel Sedona International

Position                       : Project Manager of Sedona Gold Club

Sales Manager

Reporting Line          : Head Office PMA International Co. Inc. Canada
                                      General Manager Hotel Sedona International

Job Line         :

  • Responsible for achieving the sales target
  • Handling the prime customer of the hotel such as Banking, insurances corporates, Pfizer, HSBC, Coca Cola, Motorolla, BMW, PT Inco, PT Freeport and Government sectors
  • Present the sales and hotel budget to Board of Director of Sedona International Hotel


Company                   : British Council- Language Training Center of 

Administration   State of Republic of Indonesia

Position                       : English Instructor

Reporting Line          : Mr. Philip Beb( Bristish Council- Project Manager)

Job Line         :

  • Delivering the programs to Corporate, Semi Government and Government Sector
  • Handling the presentation of the program to the prospective clients
  • Maintaining business and mutual understanding of the programs within British Council and State Administration office
  • Managing development programs with BUMN and Government sector
  • Managing programs and working  through partner government systems


Company       : Language Training Center of Makassar State University

Position           :           – Indonesian Language Instructor for Americans Students 

Exchange Program

  • Business English Lecturer


  1. Anastasia Nugroho. Suara- Kata: Head Office Jakarta
    Hp. +628158785681
  1. Mr. ShantoshMechery. Founder ADB AIM Students Association.
    Cell Phone +971557611727 or +919847813402

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