People Innovation Excellence

Vision and Mission


The Business Management and Marketing program at Binus University International strives to become a reputable and one of the leading business management and marketing programs in Southeast Asia by 2020, with strong competence in ICT, innovation management and marketing.



Our program’s mission is to prepare future leaders, managers, and professionals with global mindset, through innovative curriculum by meeting stakeholder expectations, delivering academic and service excellence, promoting high quality research, building strong corporate connections, and gaining international recognitions and accreditations.

We provide high quality education in business management and marketing with the ultimate aim of enhancing the mastery of business management and marketing as a problem-solving tool for the industry and society, and as a scientific discipline.

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