People Innovation Excellence

Program Overview

Business Management and Marketing Program provides a 4-year undergraduate degree program, that has been dedicated to provide students with the highest standard of business management and marketing education with focus in developing business, marketing, and entrepreneurial skills, all to prepare them to be ready to work for multi-national corporations or to become creative and innovative entrepreneurs.

To support this, the program provides the students with various corporate world related activities, aiming to jump-start the students’ corporate and industrial networks. The activities include internship program in national and multi-national corporations, guest lecture sessions from various industry practitioners and professionals, and applied-research thesis where students are required to provide professional consulting services for real companies with real business management and marketing related-problems.

The Program emphasizes the understanding and mastery of business management and marketing key concepts, tools, and technology required by future professionals. The content of the program is designed to equip students with basic scientific business management and marketing paradigm, theoretical framework, applied skills, and familiarity with contemporary technology to support their competence as future leaders in business.

Also, Business Management and Marketing Program at Binus University International maintain continuity in cooperation with some of the first-class companies in Indonesia to build a strong linkage. The aim is to provide a wide array of opportunities for graduate students from Binus University International after they graduate, to work in one of reputable companies in Indonesia.

The curriculum at Binus University International has been benchmarked to major renowned universities around the world. This curriculum is then combined with the Indonesian National Curriculum and Binus’ core values. All of our program courses are conducted in English.

Program’s Objectives :

  • To produce graduates with industry-relevant business management and marketing knowledge who are ready to be part of global society
  • To produce innovative young entrepreneurs with global mindset and ICT skills
  • To produce business professionals with integrity and commitment to ethical business conduct
  • To strengthen national and international collaboration with relevant stakeholders

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