People Innovation Excellence

Branding for Bloggers: How to Pack More Personality for a Greater Impact

For a blogger, writing posts or articles is one thing that makes him or her visible and be remembered. In other words, writing is one thing that defines a blogger.

Furthermore, it takes more effort to make a blogger stand out among the others. According to Ina A. Murwani, MM., MBA., Deputy Head of Marketing Program of BINUS BUSINESS SCHOOL, branding holds the crucial key for this matter. “Bloggers need branding because everyone can be a blogger,” Ina said at “The Power of Content, 3Ends bersama SEREMPAK” talkshow (October 27th, 2016).

Ina explained that branding is an identity that makes a blog can easily be identified and distinguished from other blogs. Without a well-planned branding, it will be difficult for a blogger to grab more audience and market his or her blog.

There are few golden rules for blog branding. The first one is, know the target audience. A blogger cannot satisfy everyone, but he or she can be meaningful for more segmented people – the targeted audience. Therefore, a blogger must identify the audience and write what the target wants.

The second one is select the theme. Write stick to the theme and create personality through consistent works.

A blogger also needs to choose his or her blog name, choose the color, fonts, logo, and tagline that represent the content and personality, and always use wisely-chosen images. Last but not least, a blogger has to invest to build the brand.

According to Ina, a blog’s brand can be marketed through writing consistently, social media optimization, comments, advertising, and using analytics. “And also, don’t forget the SEO,” Ina added.

Ina A. Murwani was one of five speakers at “The Power of Content, 3Ends bersama SEREMPAK” talkshow. The event was held at BINUS FX Campus, as an effort to end the violence towards women and children.


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