People Innovation Excellence

MM in Creative Marketing Students Second Visit to MODENA Indonesia

Following the previous Marketing Lab Activity at MODENA Experience Center, on October 26th, 2016, MM in Creative Marketing Program students from New Product Development class, accompanied by Ina A. Murwani, MM., MBA, the Deputy Head of Marketing Program of BINUS BUSINESS SCHOOL, revisited the MODENA HQ to present their assignment and research results.

Before the class was started, the students were invited to join a short cooking class with MODENA Indonesia’s chef. The students were taught to create various dishes, including how to bake bread.

The activity was continued with the New Product Development class, where the students were required to present in front of MODENA Indonesia representatives. The students presented their assignment and research results, such as the market size and share, competitors’ strength level, potential new product to be developed, and many more.

Robert Wijaya (Customer Management Division Head), Hendrik Senjaya (Product Marketing Department Head), Bambang Murdhono (Trade Marketing Department Head), Novi Haryanti (Business Development Group Head), Sri Suryani (HRGAL Department Head), Abdul Ghofur (Product Development Specialist), and Agustina Rahmawati (Product Marketing Analyst) also attended as MODENA Indonesia representatives.

Being one of the most reputable household appliance providers in Indonesia, MODENA Indonesia perseveres with creating ideas to cope with today’s competitive market. As a company that has high reputation in cooking, cleaning, and cooling products, developing new product categories is one of endeavors in expanding business as well becoming the best household solutions for modern society.

MODENA Indonesia opens research collaboration in the marketing field in association with MM in Creative Marketing program, where students are challenged to do some research on both upcoming and existing line of products.


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