People Innovation Excellence

Joseph Buntaran: Think It Right, Do It Right, Make It Right!

Over 20 years of focused experience in retail industry has delivered Joseph Buntaran at the helm of Lotte Mart Wholesale Indonesia since 2012. Buntaran currently leads a company with a total of approximately 3,000 employees at 24 outlets across Indonesia. He targets at opening more outlets to a total of 40 in 2020. But along with trend changes in the market, Joseph must implement appropriate strategies, including leadership strategy.

Topping the company since 2012, Buntaran applies a working concept to his employees which he applies to himself too, which is think it right, do it right, and make it right. “Everything must be started from our thinking first, from the way you think,” asserted Joseph Buntaran about what, not only company leaders, but also employees must have, at CEO Speaks on Leadership Seminar hosted by BINUS BUSINESS SCHOOL (BBS), Friday (11/12) in Joseph Wibowo Center (JWC), Senayan Campus.

Speaking of doing it right, Joseph explained that working standards or targets set previously are frequently not properly implemented, therefore doing it right is principle that should be applied. While making it right means striving for appropriate and right results according to targets. Implementation, although carried out according to standards, often guarantees neither right results nor target achievement due to external factors and changing circumstances. Therefore, making it right comes final in the think-do-make it right sequence, which also guides evaluation processes on works carried out according to standards.

“I always direct my team to the right mindset. The right mindset is the need to clearly determine, in advance, standards, targets, and responsibilities to be achieved. Once completed, standards, targets, and responsibilities must be correctly implemented. Because often, a concept correctly formed, but without basic standard of work, will end up in sloppy results. That is why I also emphasize that concept implementation should be followed up by well-structured and clear actions to achieve productive performance,” elaborated Buntaran who began his retail career in 1992 at Makro Indonesia, an Indonesian retail company before it was by Lotte Mart in 2006. Before, he was Sales Promotion Supervisor for Nutrifood Indonesia in 1988 and Merchandiser Manager for Mondial Orient Ltd garment company in 1990.

Recognize and Acknowledge Weaknesses

Apart from applying three working concepts described above, both to his employees and himself, Buntaran also conveyed that to be a good leader, one must be able to identify and recognize his or her weaknesses within, because knowing weaknesses is the key to success. “The power to recognize weaknesses is the key to success in leadership,” stated Buntaran, Faculty of Food Technology, Bogor Agricultural University graduate in 1988.

In his view, growing into ideal leader can be achieved neither by following nor “collecting” various certificates from leadership seminars. A good leadership skill begins with the ability to commit onself to self-discipline to actually do what has been said. “Walk the talk. One can be a good leader when he can commit to himself,” said Buntaran who frequently quotes that ‘a bad job with a good boss is better than a good job with a bad boss’.

Published at : Updated
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