Business competition within digital industry gets more intense and ecosystem begins taking form. These are indicated in the increased number of local digital start-ups, emergence of various related associations, as well as the number of corporation and conglomerate going into the business. Digital business is going to be enormous very soon. To deal with competition, Venture GDP CTO, GDP Labs, Kaskus COO On Lee indicated 3 ways of winning the competition in this industry, which rapidly grows ever bigger.
“Great idea, innovative technology, and business model innovation are the must-have things to compete in this high technology and high competition industries,” said On Lee in a seminar called “Business Development Manager Talent War in Software Industry”, hosted by the Student Alumni Global Employability (SAGE) BINUS INTERNATIONAL (BI) in collaboration with Kaskus, Thursday (10/12), at Joseph Wibowo Center (JWC) BI Campus, Senayan.
According to On Lee, a strong business idea is principal capital before stepping into discussion about which technological innovation to make in order to support business ideas. “Without strong business idea, developing a digital businesses, relying solely on technology innovation, will be difficult,” said On Lee.
On Lee, who recently joined a digital business group which was acquired by Djarum conglomerate group 4 years ago, considers the increased number of local venture capital firm as something positive. “In this emerging industry, I see other players not as competitors, but as partners to develop the ecosystem. Besides, each player in the industry have differing focus. For instance, we focus on consumer, while the others focus on B2B,” said on Lee.
However, On Lee have different views in terms of the digital industry’s labour market. “We compete for this (talent recruitment in digital industry-red). Therefore, I need to look everywhere for talents,” said On Lee. In fight to hire the best talent of the industry, On Lee tends to recruit local people with the same competences as their foreign fellows. The need for talent in this industry subsists due to technology megatrends consequences, wherein each and every technology platform is uniqe and therefore requires specific expertise on a particular technology platform.
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