People Innovation Excellence

BINUS BUSINESS SCHOOL is appointed as ITTA’s Research Partner for the Fourth Time

For the fourth time, BINUS BUSINESS SCHOOL (BBS) was trusted to be the research and knowledge partner in the famous Indonesia Travel and Tourism Awards (ITTA).

The Indonesia Travel and Tourism Awards are conducted in order to improve the quality of service of the travel and tourism industry.

The judging process was conducted over fifteen days in October 2014. The winner was announced at the main event of ITTA 2014 – an awards night and gala dinner with more than 200 hospitality companies held at the Ritz Carlton on December 15.

As its research and knowledge partner, BBS played a role in giving valid and reliable assessment results to the judges who were famous names in the travel and tourism industry. These included: Indira Abidin, the managing director of Fortune PR; Daniel Surya, the chairman and president of Southeast Asia DM-IDHOLLAND; Karmela Christy, a business analyst; Lloyd Morgan Alexander, the International Director of Marketing & Trade Development at Chase Pure Energy Group and Michael Nicholson, the Vice Chairman of Indonesian Heritage.

In the judging process, each participant had to go through 4 stages starting with a screening from ITTA, online voting from practitioners (25%), an independent board of advisors that consisted of experts in business (50%), and BINUS Business School as ITTA’s Knowledge and Research Partner.

BINUS’s reputation really impressed the organizer of the event and eventually led to the decision of BBS as this year’s ITTA host. “Hopefully this collaboration continues in the future because BBS has been our partner in identifying and finding potential in Indonesia’s travel industry. We really want to extend this collaboration for a long period of time,” said Panca Rudolf Sarung, the President of ITTA Foundation.

In this year’s event, BBS sent two faculty members as judges. Pantri Heriyati (Head of Business Management Program, BBS) and Rini Setiowati (Head of Graduate Program in Strategic Marketing, BBS) worked side-by-side with famous experts within the board of judges. This opportunity was used by both faculty members to show their quality in their field of expertise.

Both Pantri and Rini were grateful to be involved in this year’s judging process. It was a valuable experience for them that they can share with their students.“This collaboration helped us learn more about the tourism industry and its idiosyncratic differences with other industries. This is how education can connect with industry,” said Pantri.

Similar with her colleague, Rini Setiowati added her expectations in the collaboration between the two institutions. “We hope that in the future there will be further collaborations with ITTA Foundation and industry in this hospitality, such as in training, case studies, and research. I hope that it will even be a tighter collaboration,” said Rini. (RAW)


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