People Innovation Excellence

With Design Thinking Concepts, MM Executive BINUS BUSINESS SCHOOL Looks to Improve Mother and Infant Mortality Rate

The maternal and infant mortality rates in Indonesia are too high. According to the Indonesian Demography and Health Survey 2012 released by the Ministry of Health, the maternal mortality rate was 359 deaths per 100,000 live births for the period 2008-2012. During the same period, infant mortality rates were 32 per 1000 live births, while children under five suffered 40 deaths per 1,000. In other words, one in every 31 babies dies before reaching their first birthday, and one in every 28 children dies between the ages of one and five. While the infant mortality rate has declined from 35 deaths per 1,000 live births in the period 2003-2007, Indonesia is still well behind the developed world in tackling this problem.

Indonesia’s Millenium Development Goal was to reduce infant mortality to 23 deaths per 1,000 live births by 2015. Achieving this goal will require decisive action.

Maternal and infant mortality can be caused by many factors, including early pregnancy, late pregnancy, frequent pregnancy, lack of nutrition and family support, knowledge about pregnancy, and transport limitations.

The MM Executive Program at BINUS Business School (BBS)used the theme “How to Reduce Infant and Mother Mortality in Indonesia”as the final project of the Innovative Leadership course.Using the design thinking method, the class of twenty students taught by Gerald Ariff, Ph.D., was divided into three groups. Over eight classes, each group tried to find innovative ideas to create solutions.

As BBS’s signature course, Design Thinking teaches students how to create innovative ideas that can solve everyday life problems. The students are professionals from a variety of industries.

“In a company, the workersare asked to give innovative ideas. Problems faced by companies are varied. If the workers simply obey their superiors, the company will not develop because everyone works in the same way. We try to facilitate the workers or students to find unique or innovative solutions,” said Geralsaid by Gerarl Ariff.s hoped that the participants oif to think something different to be a source of information,”methods. in d.

Gerald feels that the issues of maternal and infant mortality rates are urgent, and always encourages his students, who are mostly practitioners in the business world, to develop greater social awareness.

On August 16, the three groups, having revised their ideas many times in class, presented conceptsthat sought to be profitable while also tackling the high mortality rates. They had to make a thorough business plan, from inception to execution. Each group had interviewed doctors, patients, and pregnant mothers, in order to be thoroughly prepared.

The ideas presented included video consultations with doctors, free online consultations,preparing a healthy home environment for pregnant mothers, and an interactive TV show that deals with issues surrounding pregnancy and birth. (RAW)


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