People Innovation Excellence

Site Visit MM Executive BINUS Business School: Understanding the Importance of Supply Chain Management in Goods Supply Series

As part of the learning program, on Saturday, 28 March the MM Executive program of BINUS BUSINESS SCHOOL went on a site visit to Sumber Alfaria Trijaya, the management of the Alfamart and Alfamidi store chains. Twenty students participated in the activity, which is part of the Supply Chain Management subject.

During the visit, the staff of Alfaria shared their experiences related to the process of supply chain management. With stores in almost all parts of the country, Alfaria is a good example of a company that successfully manages the supply chain of its stock.

This was expressed by Firdaus Alamsjah, Ph.D, the avuncular Executive Dean and BINUS Business School faculty member, who lectures in Supply Chain Management and therefore accompanied the students.

“Aside from being experienced, Alfaria has a wide store chain. In our classroom, three of the students are from Alfaria. From them, we knew about Alfaria beforehand and this made the process of the visit easier,” said Firdaus, who is more commonly known as Feri.

Feri explained that the site visit is one of the out-of-classroom activities that are a feature of his supply chain management classes.

“This activity reflects the method of teaching and learning at BINUS Business School, which carries the concept where business is real,” he added.

Site visits help students gain a deeper understanding of the subjects they learn in class – to connect the theories and practice. From the visit, the students could see that supply chain management is a long and complex process which not only deals with how to transport goods for sale, but also how the goods should be treated so that they can meet the market demand.

Supply chain management involves a comprehensive series of activities from the transformation and distribution processes of raw materials to the complete products that reach the consumers. The site visit focused mainly on aspects of distribution, such as the roles played by inventory and information technology.

During the site visit, Feri divided the class into several groups to create fair competition among the students, as this sort of competition is what they will constantly face in the working world. He hopes that with this kind of visit, students can build attentiveness towards what goes on within a company, and not only focus on the final products, but also understand the processes behind the production.

“Don’t just pay the bill, but also pay attention. So now, they not only know how to buy a product, but also know the process of how the product comes into being,” Feri concluded. (RAW)








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