People Innovation Excellence

BINUS BUSINESS SCHOOL Prepares Future Market Leaders for Indonesia

Becoming a market leader is surely the dream of every individual who is engaged in the world of marketing. Unfortunately, however, marketers and their often leave a bad taste in the mouths of businesses and consumers. Marketing is also assumed to be a discipline for the less well-educated.

BINUS BUSINESS SCHOOL held an event called Info Session MM Young Professional Program at the Joseph Wibowo Center in order to help dispel this paradigm.

Taking place on February 5th, the event featured three moderators, each representing a faculty at BINUS BUSINESS SCHOOL. Ari Barkah Djamil represented the School of Finance, Atur Tetty Lubis represented the School of Business Management and Robert AB represented the School of Marketing.

The three moderators introduced participants to the strengths of BINUS BUSINESS SCHOOL, such as the school’s A Accreditation. They highlighted the international exposure program which enhances students’ ‘soft’ skills, the quality lecturers, and the infrastructure that supports comfortable learning. They also touched upon the theses of BINUS BUSINESS SCHOOL graduates.

All the participants had the opportunity to consult with the three moderators about the faculty they would likely choose at BINUS BUSINESS SCHOOL. To create an atmosphere conducive to productivity, the audience was split into three respective faculties of their choice, namely the School of Finance, the School of Management and the School of Marketing.

Atur, as the moderator for the School of Management, emphasized that BINUS played a different role from programs delivered at other education institutions. The School of Management at BIUNS BUSINESS SCHOOL not only equips students with technical capabilities, but also with those of analyses, syntheses and decision making. Furthermore, students at the School of Management are trained to recognize problems, identify the causes of the problems, propose solutions and anticipate risks from decisions made. The School of Management also has international exposure programs in other Asian countries, such as South Korea and Vietnam. The program develops the soft skills of students systematically – soft skills such as the ability to become an ethical, effective, and entrepreneurial leader.

Those who join the program need to go through a selection process. Only those with strong willingness to succeed are chosen.

Together we can create better business conditions in Indonesia and develop into a market leader for the world.  (KF)

Published at : Updated
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