People Innovation Excellence

BBS Increases the Managerial Competency of PT Mulia Industri As a Strategic Executor

A manager is a figure who leads their troops in accordance with the company’s strategy. Managers need to motivate their people and draft detailed action plans while staying alert to the situation at hand. They should take firm action when needed. In the end, they are the one who determine the outcome of their company.

All organizations need to have managers with such qualities. Many organizations implement good strategies based on in-depth external and internal analyses. Ironically, many such strategies are only on paper and will never be well executed in the field.

To reduce the gap between theory and practice, BINUS produces leaders who are capable of implementing best practices. BINUS BUSINESS SCHOOL held a Knowledge Sharing event on January 28th, at PT Mulia Industri Tbk in Cikarang, North Jakarta to help facilitate such leaders.

Titled ‘How to (Better) Execute Your Strategy’, the event aimed to produce quality strategic executors. Firdaus Alamsjah Ph.D., executive dean of BINUS BUSINESS SCHOOL, was the speaker at the event. It was held in two sessions and attended by managers from various divisions of Mulia Industri.

The first session started with ‘Knowing the Essentials of Strategy Execution’, highlighting Action Oriented Behavior, 7C factors, Level 3 Leadership and Managing Coordination. Firdaus ended the sharing by inviting all the participants to discuss an XL Axiata case study that he wrote.

Budi Librata, a general manager, explained that he learned the importance of how a leader should be able to get along with every division in a company, not only to subordinates but also to superiors. Rudi Susanto, a general sales manager in the ceramic division, expressed the same opinion. He explained that such events reminded him to keep improving. “All the employees at Mulia Industri must commit to their teams. Synergy of divisions in a company is key factor. For example, to make a decision, we must get the support from finance, production or other teams.  We have made ourselves a market leader, but the world of business cannot avoid the role of competitors. After exploring the XL Axiata case study presented by Pak Firdaus, we feel that we should keep innovating. We are aware that maintaining, especially enhancing, the leadership position is no easy task.”

BINUS BUSINESS SCHOOL will hold the second Knowledge Sharing event on February 18th – again in Cikarang – with the theme of learning how Mulia Industri can stay at the forefront of its field. (KF)


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