The increasingly competitive market demands that each company carefully consider the best strategy to gain market share. One way a company can earn customer loyalty is by ensuring satisfaction in the services rendered. The same goes for the quality of products; this should lead to customer satisfaction and loyalty. Customer satisfaction and loyalty are very much affected by the quality and the brand. BINUS BUSINESS SCHOOL, a Magister-level education institute under the auspices of BINA NUSANTARA, continues to innovate to maintain the loyalty of its students and alumni.
This phenomenon was elucidated upon during an information session for the MM Young Professional Program, held at The Joseph Wibowo Center on January 22, 2014. Three moderators, representing each department at BINUS BUSINESS SCHOOL attended the event: Ari Barkah Djamil (School of Finance); Tengku Nathan Machmud (School of Business Management), and Robert AB (School of Marketing).
The three speakers introduced the participants to the main features of BINUS BUSINESS SCHOOL; the A-level accreditation the school has achieved, the highly qualified lecturers, good infrastructure for a comfortable learning environment, and the quality of its alumni as reflected in their theses.
After the talks, participants got the chance to consult the speakers about which department they would like to choose at BINUS BUSINESS SCHOOL. To ensure the productivity of the consultation session, the audience was divided into three groups, based on the department they were interested in.
Robert AB, representing the School of Marketing, managed to create a cozy consultation session by holding it along the rows of chairs outside the classroom. Robert explained that experience learning was his preferred method of teaching.
“I explained to the participants that marketing is not about advertorials; we are talking about the whole aspects—the quality of the products, price and strategy. If a product is bad, even if the company invests big in advertising, I am certain the product won’t sell. Don’t dream of getting loyal customers. Loyalty is won when customers are satisfied with the product,” Robert explained.
Upon reflection, what Robert AB said is also true of the quality of BINA NUSANTARA. The majority of the participants were BINUS UNIVERSITY and BINUS INTERNATIONAL alumni. If we apply what Robert AB explained to the participants, we can conclude the alumni would not have shown such loyalty to their alma mater if they had been in doubt about the quality of the education they had received at BINA NUSANTARA.
One of the them, Eissan, a BINUS INTERNATIONAL alumnus who is now working for a company and residing in Tebet, said that he came to the event to evaluate options for the next step in his career development. Eissan added that after listening to the talks, he was more determined than ever to join BINUS BUSINESS SCHOOL. (KF)
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