People Innovation Excellence

Franklin Gomez: Finding Sustainable Ways to Improve Unilever

July 18 , 2012

This year, PT Unilever Indonesia, Tbk has been chosen as the best public company on Capital Market Award 2012. This is one of the backgrounds for Unilever’s consistency in building and improving the performance of the company in sustainable ways.

This piece of thought was expressed by the CFO of PT Unilever Indonesia, Tbk, Franklin Gomez in front of dozens of participants of Chief Financial Officer (CFO) Forum held at The Joseph Wibowo Center Building, Jakarta, Wednesday (18/7).

In addition, Franklin said that continuous growth is an important capital to maintain a business which can attract investors. An environment with stable politic conditions and improved economy situations are a must for a successful industry. Innovation is crucial, even though they have different markets.

Indonesia is currently on the spotlight of global growth. This way, it is easy for Indonesia to penetrate the market for almost all product categories. However, this situation calls for something more than just improving the performance and products. Leaders must be able to create their own market, creating a need for their consumers.

“For instance, we can see the advertisement of Clear Shampoo. In Indonesia we use the footballer Christiano Ronaldo. However, we cannot use the same public figure in the Philippines, it won’t be effective. Thus, Unilever chose to use a basketball player on their advertisement there. We are still focusing on sport starts, but with a different type of sport,” Franklin said.

 

Facts about Franklin Gomez

Franklin Gomez comes from the Philippines and he has been the CFO of Unilever Indonesia since May 2009. He has been joining with Unilever since 1991, and he had a number of past positions including National Finance Director, Unilever Philippines; Innovation and Learning Director, Finance Excellence Centre, London; and Finance Director of Selecta Wall’s Ice Cream, Philippines. Gomez obtained his degree in Bachelor of Arts for Economy and BSc for Accounting from De La Salle University, Manila.


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